PRIMARY INSURANCE AGENCY GROUP LLCBetter Business Bureau Member Since 2006Independent Insurance Agent Logo
Primary Insurance Agency



Please visit our conveniently located agency at 15 Mile and Dequindre in the County Line Plaza for ano obligation free quote on all your insurance needs or send us a quote request via our user friendlywebsite by clicking here.

Our Location

2071 E. 15 Mile Rd
Sterling Heights, MI 48310
Phone: (586) 979-1755
Fax: (586) 979-1766
Google Maps


Monday through Friday
9:00 AM to 5:00 PM

Saturday by Appointment


If you have questions, concerns, comments, or recommendations on how we can better serve you please email the owner directly.

Trusted Choice

Your Privacy

Primary Insurance Agency does not rent, sell, or share personal informationabout you with other people or nonaffiliated companies except to provideproducts or services you've requested. We provide the information to trustedpartners who work on behalf of or with Primary Insurance Agency underconfidentiality agreements. These companies may use your personal information tohelp Primary Insurance Agency communicate with you about offers from PrimaryInsurance Agency. However, these companies do not have any independent right toshare this information.

Our rule #1 is if we don't serve you, someone else will.

Primary Insurance Agency

Primary Insurance is an Independent Insurance Agency serving Southeast Michigan and surrounding areas.Our staff have many years of experience in the insurance industry serving local communities.

Our goal is to match our clients with the right fit and proper carrier at a reasonable price.Whether the need is for auto, home, business, life, bonds, or trucking our agency has trulybecome a One Stop Shop where we can handle all your insurance needs.

We have Multilingual Personnel that are happy to assist with your insurance needs. We take pride in taking time to explain our products and services to allmembers of the community.

Primary Insurance Agency opened its doors in 2005 with the help of the Michigan Small Business and TechnologyDevelopment Center and has continued to grow and become A Viable Insurance Agency that offers many products.

Strategic Insurance Agency Alliance

As part of our commitment to obtaining the best coverage for your needs, we have joined SIAA,the Strategic Insurance Agency Alliance.


As an SIAA member, we can offer coverage from a wider range of Quality Insurers including Allstate, Universal Property and Casualty, Grange, National General, Retailers, and Travelers insurance companies.

Working with a large group of insurance companies allows Primary Insurance to obtain coverage tailored to Your Specific Insurance Requirements.

An Award Winning Agency

2006 Best Small Business Award2006 Best Small Business Award

Primary Insurance Agency Group LLC received a prestigious award from Michigan Governor Granholm at theKellog Center in Lansing as the Best New Small Business in Macomb County for 2006.

Citizens Greatest Personal Lines Policy Growth AwardCitizens Greatest Personal Lines Policy Growth Award

In 2007 The Macomb County Board of Commissioners paid tribute to PrimaryInsurance by passing Resolution Number 34 naming them One of the Best Small Businesses in Macomb County.

Merchants Insurance 2008 Agency Of the Year AwardMerchants Insurance 2008 Agency Of the Year Award

Primary Insurance was honored in 2007 for having the Greatest Personal Lines Policy Growth byCitizens Insurance.

Progressive Signature Agent AwardProgressive Signature Agent Award

Merchants Insurance Group named Primary Insurance Agency of the Year in 2008.

Progressive granted the Primary Insurance Agency Group Signature Agent status in 2009 in recognition of their Extraordinary Customer Service to the community.

Hartford Consumer Advocate AwardHartford Consumer Advocate Award

In 2014 The Hartford honored the Primary Insurance Agency Group by naming them Customer Advocate of the Year for Top New Policy Counts.

One Stop Shopping

At Primary Insurance we can serve all your insurance needs. Whether you requireauto, motorcycle, home, business, or life insurance, There's Nothing We Can't Handle.Our goal is to accommodate all your insurance needs.

We've partnered with CNA Surety so we can assist you with all your commercial needs.Again, Our Goal Is To Accommodate All Your Insurance Needs!

Our Partners

As an Independent Insurance Agency we represent your interests. In order to obtain The Best Possible Rate for your policywe offer coverage from the following companies.

Our Partner Insurance Company Logos

We also work with the following brokers to help with your commercial needs:Safehold Special Risk, Burns & Wilcox, Sunforest Transportation, Swett & Crawford, Special RiskInsurance Managers.